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Introduction
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A recommendation can come from personal experience, independent testing, a commercial agreement, or a mixture of these. The relationship behind it affects how we should interpret the message.
Sponsored content is material produced or distributed as part of a commercial arrangement with a sponsor. It may appear as an article, video, interview, review, or social post.
The important questions are who is supporting the message, what influence that relationship may have, and whether the specific claims are backed by appropriate evidence.